The project site is located in Guangzhou, and the planning structure is superior to the core of cultural and creative industry. In terms of industrial structure planning, the project belongs to the media creative industry zone and the central axis of the new city. Haizhu District is one of the key urban areas for future development, but it is difficult to develop because of the complex ownership of land and many existing buildings. The project land has good construction conditions, is located in one of the core of regional planning, is expected to be a key project.
This project integrates business, office, publishing, conference and other multi-function formats into one, vertically and orderly stacking of each format. Through the interconnection and sharing of multiple highlight functions in the vertical space, each other is stimulated, mutual value-added effect is generated, and the value of the overall format is improved. The design breaks the traditional setting of single ground floor and creatively shapes six "ground floor" Spaces. Through multiple vertical transportation systems such as flying ladder, shuttle ladder and enterprise ladder, it guides people upward to each ground floor, activates and enhances commercial value and realizes the concept of "+" space with value-added effect.